Davis Equipment Success Story
Davis Equipment Companies, started in 1964, is comprised of two companies: Davis Equipment and Turfwerks.
Challenge
Davis Equipment sought a unified web solution to accommodate their diverse product offerings across multiple industries. They needed a platform capable of seamlessly differentiating between these industries and guiding users to the relevant sector, while serving as both an ecommerce and marketing hub.
Solution
The final product achieves these challenges seamlessly, featuring a custom segmented navigation layout that immediately directs users to their desired industry segment. Through clear and actionable choices, users are efficiently guided through the buying process. Phase one prioritized Davis's essential requirements, while phase two introduced additional features such as the option to request quotes for used equipment.
The result? A comprehensive marketing and ecommerce site offering both new and used equipment, along with nationwide shipping for parts, ensuring a fully functional and user-friendly experience for Davis Equipment's customers.