Spindustry Celebrates 25 Years

When Spindustry opened its doors in 1996, a small group of employees focused on database development using Microsoft Access to solve business problems. Jump ahead 25 years and a lot has changed but in many ways the goal remains the same – help other businesses grow through digital transformation.

It is rare to be around at the start of an industry, ride its ups and downs and to still be looking at an unlimited future. There have been many world events, some more technology related than others, to navigate including Y2K, 9-11, the recession of 2008 and, of course, COVID throughout 2020. In that same time, the Internet became widely used, social media came of age and mobile devices changed how people interact with each other and the world. Through all of that, Spindustry adapted, chose which technologies and opportunities to focus on and helped its clients do the same.

“When Spindustry started, the Internet was new to businesses  - and people  - and having a website was a big new opportunity and a big stress for organizations. They didn’t know if it was a fad or a worthwhile investment, let alone the future flagship of their marketing focus – and then social and mobile accelerated all of that again,” said Bird. Today, a proper website is “a branch office” allowing for e-commerce and other functions, moving its importance beyond a sole marketing function.

Spindustry has grown into a company of over 30 professionals with varying marketing and technology skillsets. Today, we focus on two main opportunities. One, building e-commerce and sophisticated web-based solutions. Solving e-commerce challenges for manufacturers, distributors and dealers. Data integration and navigating the complexities of dealer channel relationships are  particular focuses for us. Two, building solutions based on SharePoint and Office 365 to create intranets, manage data and connect businesses with their various locations and constituents.

“I am proud to have led this organization along with my team for 25 years. In the next few years, we will continue to bring up new leaders internally, help businesses navigate a new world in which people are comfortable doing business remotely and, of course, be prepared for the unexpected. If the last 25 years is any indication, it should be exciting,” said Bird.

A huge thank you to our clients, team members (past and present) and the Iowa community for 25 wonderful years!

You can learn more about Spindustry and its 25th anniversary at www.spindustry.com or contact Michael directly at [email protected]. 

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