Michael Bird, Spindustry CEO, Cautions OEMs they are Missing Out on Business by ignoring Digital Marketing
In a recent feature by the Association of Equipment Manufacturers (AEM), Spindustry CEO Michael Bird cautions OEMs of the ways they are missing out on business by ignoring digital marketing.
Attention OEMs: You are missing out on business if you ignore Digital Marketing
In a recent feature by the Association of Equipment Manufacturers (AEM), Spindustry CEO Michael Bird cautioned OEMs of the ways they are missing out on business by ignoring digital marketing. Bird highlighted that OEMs must harness the power of digital marketing to stay competitive and drive growth.
Spindustry, founded by Bird in 1996 as a web development agency, has evolved to help manufacturers streamline their operations, manage intricate inventories, and build robust e-commerce solutions.
In this article, Bird noted that most manufacturers and other organizations are simply not doing enough digital marketing and are missing opportunities to coordinate within their dealer channel to create a win-win solution. He also emphasized that digital marketing is relatively easy to do, compared to many other business problems faced by OEMs and other manufacturers.
Bird showcased the most common problems or missed opportunities Spindustry often sees, to help manufacturers take the first steps to resolve them.
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